Product/market fit and project sponsorship represent arguably two of the most critical aspects of how we approach opportunity, forming as they do, threshold elements of the evaluation criteria which underpins each of our capital allocations and investment strategies.

In Beulah, we are privileged to have a project sponsor who assesses product/market fit through a deep and considered approach to understanding their customers’ needs, wants and aspirations and tailors accommodation solutions to those needs and wants, whether that be at low, medium or high-density scale.

Brunswick Established stands as testament to Beulah’s capabilities and approach achieving outstanding sales success at project launch. Brunswick Established represents 23 timeless residences located in an unrepeatable urban setting boasting superior sustainability, liveability and walkability features.

IDA is proud to be involved in Brunswick Established as principal capital partner.